Privacy Policy

1. Introduction

Heflin Capital LLC ("Heflin Capital," "we," "us," or "our") operates the website located at www.heflin-capital.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our Site or use our services.

By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information You Provide Directly

When you submit a loan application or contact us, we may collect:

• Business name, address, and contact information
• Owner name(s), email address(es), and phone number(s)
• Social Security Numbers and Employer Identification Numbers
• Financial information (revenue, bank statements, tax returns)
• Business and personal credit information
• Any other information you choose to provide

Information Collected Automatically

When you visit our Site, we automatically collect certain information including:

• IP address and browser type
• Pages visited and time spent on pages
• Referring website
• Device type and operating system

3. How We Use Your Information

We use the information we collect to:

• Process your loan application and match you with appropriate lenders
• Communicate with you about your application and financing options
• Improve our Site and services
• Comply with legal obligations
• Prevent fraud and protect the security of our services

4. Information Sharing

We may share your information with:

• Lender partners: When you apply for financing, we share your application information with lenders in our network who may be able to fund your request.
• Service providers: Companies that assist us in operating our website and conducting our business, subject to confidentiality obligations.
• Legal requirements: When required by law or to protect our rights and the rights of others.

We do not sell your personal information to third parties for marketing purposes.

5. Credit Inquiries

Our initial application process uses a soft credit inquiry that does not affect your credit score. A hard credit inquiry, which may affect your credit score, will only occur with your explicit authorization when a lender moves to formal approval of your application.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Application information is typically retained for up to 7 years in accordance with financial industry standards.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information (subject to certain exceptions)
• The right to opt out of certain data processing activities

To exercise any of these rights, please contact us at drew@heflin-capital.com.

9. Cookies and Tracking

Our Site uses cookies and similar tracking technologies to enhance your experience. You can control cookie settings through your browser. Disabling cookies may affect certain functionality of the Site.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Site is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our Site with an updated effective date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: